Only in Kenya

Tuesday, August 26, 2008

It Came by Ship Pt 5

Nomenclature. It isn't an easy job.

By the time a product gets a final name, the marketing department will have sifted through floors of suggestions, had reps enduring hours of focus group discussions, sought the opinion of the MD's wife's sister's daughter, had hair removing changes upon counter-changes with the agency on colour, font, kerning and leading, finally received approval from global HQ, then... some guy in Kenya rubbishes your work by proudly displaying your name wrongly.

I love this country.


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