More Creativity Desired
The leading media house in East Africa should have done better than this. The bar hasn't been raised - it hasn't even been touched.
TV stations used rainbow colours in the 70s because colour TVs were the rave; the ribbon thing is very 80s too - KTN used it at launch back in 89! The font and blue are very DStv. As for the tag line, remember: sell the benefits, not the feature.
The former logo was a bastardization of the CNN one. Seems the common phrase in both briefs is 'We want a logo like...'
The TV ad is a step away from cliche.