Only in Kenya

Wednesday, July 08, 2009

More Creativity Desired

The leading media house in East Africa should have done better than this. The bar hasn't been raised - it hasn't even been touched.

TV stations used rainbow colours in the 70s because colour TVs were the rave; the ribbon thing is very 80s too - KTN used it at launch back in 89! The font and blue are very DStv. As for the tag line, remember: sell the benefits, not the feature.

The former logo was a bastardization of the CNN one. Seems the common phrase in both briefs is 'We want a logo like...'

The TV ad is a step away from cliche.